Online nutrition coaching
for Australians.

A personalised nutrition plan built by a nationally recognised nutritionist, adjusted weekly based on your results. No food bans, no punishment plans. Just targets that fit how you actually live.

Answer a few questions and get your personalised body composition score, plus the one thing to fix first.

Get Started

Targets that fit your life, not a meal plan you can't keep

Strict meal plans work until life happens: a dinner out, a work trip, a week where you can't eat the same chicken and rice. Vague "eat more vegetables" advice doesn't give your body the specific inputs it needs to change.

We take a third approach. We set macro and caloric targets based on your actual body composition, activity level, and the result you're working toward, then build those targets around the foods you already eat and enjoy. Never a template we've handed to fifty other people.

The plan changes every week or month, depending on your plan. A week where you didn't hit your targets is data, not failure. A week where your weight stalled despite hitting targets tells us something specific about your metabolism, and every check-in makes the next plan more accurate.

An EFN coach following a personalised, flexible nutrition plan

How we actually coach you.

Foundations first

Most of your results come from consistency with the basics: protein, structure, hydration, sleep. We get those solid before adding any fine-detail precision. First the cake, then the sprinkles.

You understand the why

We'd rather explain why a change matters than just hand you a rule to follow. Understanding builds the kind of decisions you can still make on your own, long after coaching ends.

Setbacks are data, not failure

If a week doesn't go to plan, we ask what happened and what got in the way, not why you didn't stick to it. That's how you learn to keep moving forward when life isn't perfect.

How we build your plan.

Onboarding assessment

You complete an in-depth form covering your current eating habits, food preferences, dietary restrictions, lifestyle, and goal. This is the raw data for your plan.

Targets set by your coach

Your nationally recognised nutritionist calculates your caloric targets and macro split based on your body composition data and the rate of change we're aiming for.

Your plan lands in the app

Macro targets, meal structure, and recipes are ready in your fully personalised app, powered by HubFit. You start with the habits and structure that matter most. Tracking is there if you want it, or if we add it in later.

Weekly or monthly review

Your check-in data, weight trends, energy, adherence, informs the next adjustment. The plan evolves with you.

App nutrition tracking screen with macros and food logging

Your nutrition plan,
in full.

Macro and caloric targets set for your body and goal
Food flexibility, no banned foods, no rigid meal plans
Recipes and meal library lists in the app
Weekly or monthly adjustments based on your check-in data
Protein targets to protect muscle during fat loss
Strategies for eating out, travel, and social situations
Food tracking guidance and app setup
Direct access to your nationally recognised nutritionist via messaging

Accredited fitness and nutrition coaching

Your plan is built and reviewed by our team of accredited health professionals: exercise scientists, PTs and nationally recognised nutritionists working together on your training, nutrition and daily habits. You're getting qualified, evidence-based guidance, not a fad diet or generic advice from a fitness influencer.

Common questions about nutrition coaching

Is the nutrition coaching done by a qualified nutritionist?

Yes. Our nutrition programs are built and reviewed by our team of nationally recognised nutritionists and accredited exercise scientists, so your nutrition is grounded in how it interacts with training. You're not getting generic advice from a fitness influencer.

What if I have dietary restrictions or preferences?

We build your nutrition plan around your preferences, whether you're vegetarian, vegan, gluten-free, or simply hate certain foods. Your targets and food choices are set based on what you actually eat, not a generic template.

How often does my nutrition plan change?

Gold plan clients receive weekly nutrition adjustments. Silver plan clients receive monthly updates. In both cases, changes are driven by your actual results, weight trends, energy, and check-in feedback, not a predetermined schedule.

Do I have to follow a strict meal plan?

No. We set macro and caloric targets, not a list of meals you must eat. You choose what you eat to hit your numbers. This is more flexible, more sustainable, and doesn't require you to eat the same things every day.

Do I need to track every meal?

Not by default. Most clients start with simple meal structure and habit-based targets, so you're not learning a new tracking system on top of a new training plan and a new coach all at once. If tracking would help you hit your targets faster, or if progress stalls and we need more precise data, we'll introduce it then and show you how to make it frictionless.

Ready to eat well without the guesswork?

Get your body composition scoreboard. We'll show you exactly where you stand across training, nutrition, recovery and mindset, plus the one nutrition habit to fix first.

Get Started

Also offered

Fat Loss → Lose weight and body fat for good, with smart swaps and no banned foods.

Muscle Gain → Build lean, visible strength with progressive training designed around you.

Body recomposition before and after from EFN coaching

Body Recomposition → Lose fat and build muscle at the same time with science-backed programming.

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